Alexander E. Vásquez
Retail Operations & Visual Merchandising Leader
15+ years of experience driving store performance, visual execution, team development, and operational excellence.
About Me
I am a seasoned retail operations and visual merchandising leader with over 15 years of progressive experience in high-volume retail environments. My career has been defined by a relentless focus on store performance, visual execution, and building teams that consistently exceed expectations.
Throughout my tenure at Old Navy / Gap Inc. and CCN Dominican Republic, I have led cross-functional teams, spearheaded store openings and full-scale remodels, and implemented merchandising strategies that directly drove KPI growth across departments including Babies, Girls, Boys, and Mens.
I bring a data-informed approach to operations — leveraging tools like Power BI, Medallia, and Workday to translate insights into action. My passion lies at the intersection of people, process, and brand standards, creating environments where both teams and customers thrive.
Currently seeking challenging leadership roles in retail operations, visual merchandising, and remote business management where I can deliver measurable impact from day one.
15+
Years of Experience
50+
Team Members Led
10+
Store Openings
100%
Customer-First Focus
Skills & Expertise
A diverse skill set spanning retail operations, analytics, and creative tools.
Operations & Leadership
Technology & Analytics
Creative & Presentation
Experience
A proven track record of delivering results in retail leadership and visual strategy.
Assistant General Manager
Old Navy — Gap Inc.
Lead a high-volume Old Navy store through complex operational demands, driving team performance, customer satisfaction, and measurable KPI outcomes in a fast-paced retail environment.
- Onboard, train, and coach 40+ team members to quickly adopt internal systems and workflows, improving ramp-up time and overall productivity
- Build strong customer relationships through proactive engagement and personalized support, strengthening loyalty and repeat purchasing behaviors
- Analyze customer feedback data using Medallia to uncover friction points and recommend improvements that enhance customer satisfaction
- Leverage Power BI insights to guide team performance, support decision-making, and track operational KPIs aligned with customer outcomes
- Collaborate cross-functionally with visual, marketing, and merchandising partners to improve customer experience and product accessibility
- Lead change management initiatives, maintaining performance during shifting priorities and organizational restructuring
Visual Merchandising Manager
Centro Cuesta Nacional (CCN) — Dominican Republic
Served as strategic visual merchandising partner across a 15+ location retail network, connecting HQ standards with regional execution to elevate the customer experience across all touchpoints.
- Served as strategic partner for 15+ locations, enabling store teams to implement visual standards that improved customer navigation and adoption of new product lines
- Acted as primary point of contact between HQ and regional teams, ensuring clarity, timely communication, and consistent execution that strengthened customer experience
- Partnered cross-functionally with purchasing managers, creative leadership, and operations teams to launch new store expansions and renovations, reducing operational disruption
- Collaborated closely with stakeholders to collect feedback, identify issues early, and coordinate resolutions — improving store readiness and accessibility for customers
- Developed enablement materials and guides that standardized best practices across the region
Store Manager
Aéropostale — Colorado
Managed full store operations and team development at a high-volume Aéropostale location, consistently meeting daily revenue goals through data-driven decision-making and a customer-first culture.
- Drove customer satisfaction and repeat business through personalized guidance and consistent issue resolution
- Analyzed customer performance data (conversion, sales per traffic, markdown sell-through, UPT) to identify opportunities for engagement and product optimization
- Coached team members on product knowledge and communication, improving customer onboarding to new collections and styles
- Implemented feedback-driven improvements, consistently reaching daily revenue goals in a high-volume retail environment
Portfolio & Projects
Key initiatives and projects that demonstrate impact, leadership, and executional excellence.
Retail Visual Merchandising
Designed and executed large-scale floorset and seasonal merchandising plans for a high-volume flagship store, improving product visibility and sell-through rates across all departments.
Store Operations Improvement
Led a comprehensive operational audit and process overhaul that reduced execution gaps, increased compliance scores, and improved overall store profitability metrics.
Team Training & Development
Built and delivered an internal training curriculum for associates and managers on visual standards, omni-channel processes, and customer experience best practices.
KPI Performance Tracking
Developed a Power BI dashboard framework to monitor department-level KPIs in real time, enabling faster decision-making and proactive performance intervention.
New Store Openings & Remodels
Played a key role in 10+ store opening and remodel projects — coordinating visual setup, fixture placement, team scheduling, and operational readiness from pre-open through grand opening.
More case studies coming soon
Visual Merchandising Gallery
Real in-store execution — click any photo to view full size.
Tools & Certifications
Credentials and platforms I rely on to deliver results every day.
Certifications & Credentials
Google Project Management Certificate
Google / Coursera
Power BI Data Analyst
Microsoft
Excel — Advanced
Microsoft
Adobe Creative Suite
Adobe
Workday HCM
Workday
UKG Pro (Kronos)
UKG
Medallia CX Platform
Medallia
Tools & Platforms
Download My Resume
Full work history, skills, and achievements — ready to share.
Get In Touch
Ready to discuss a leadership opportunity or collaboration? Let’s connect.